Checklist for building an Outbound calling campaign that drives greater ROI - CONTAQUE™

The success of any calling campaign depends upon the formulation of a proper strategy and its accurate execution. Outbound calling campaign is still a prominent tactic used by organizations to drive sales. In the era of personalization, your primary goal should be improving the overall customer experience.

Defining clear objectives beforehand will take a step closer to a successful Outbound Calling campaign. The objectives can vary from business to business and depend upon the buyer’s journey. Objectives can be anything like making an introductory call for announcing the new launch of a product, or collecting feedback or reminding your customer for payment.

Do you wish to make your Outbound calling campaign a success? If Yes, then follow the following 3 Tips and you will your surely excel.

1. Understand your Audience

Before calling, you need to understand your prospects first. Preparing a buyer persona can help you understand the target audience and simplify the calling process. Once you understand the audience the next step is to segment the data depending upon the industry, geography, age and other such parameters that are most important for you.

2. Set the right KPIs and monitor performance

Setting key performance indicators for your call agents and monitoring these metrics on regular basis will help you understand the loopholes. Some of the important metrics to look include schedule adherence, average handle time, abandon rate and conversion rate.

3. Make an investment In Call Center Technology

Keeping the right blend of technology and human efforts can help you drive more results. By investing in Call Center Technology you can automate the calling process and gain in-depth call statistics. Call Center Technology provides Outbound calling features such as voice blasting, predictive dialing, DNC management are most sought for.


If you are willing to invest in Call Center Technology, do let us know. CONTAQUE™ has been empowering organizations with Call Center Technology since the past 12+ years. Our Contact Center Software can help you achieve optimum results out of your Outbound calling campaign.

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